Things I'm building
Not every idea becomes a company. But I've stopped waiting until I'm ready to start building. Here's what's happening.
Goldfish
Cash
A financial concept built on the belief that money management shouldn't require an MBA or a financial advisor. Goldfish Cash is designed for people who want clarity — not complexity — around how they earn, save, and grow.
Born from a personal frustration. Growing into something bigger.
Status: In Development
A specialty coffee concept that starts with a simple question: what if your morning ritual felt like the beginning of something intentional? Focused on origin, craft, and community.
Status: Early Stage
Short-form storytelling across TikTok and Instagram. Exploring music, performance, day-in-the-life, and ideas — building a voice that doesn't fit neatly into any one category.
Status: Active
Working with photographers, filmmakers, other musicians, and brands on projects that push into new territory. Some visual. Some sonic. Some both.
Status: Open to Inquiries
A gathering place for multi-disciplinary creatives — people who've felt the pressure to pick a lane and refused. More details coming soon.
Status: Incubating
"Entrepreneurship isn't a title. It's a willingness to try something before you're ready — and the discipline to keep going when it's hard."
— Jordon Alexander
The horizon
Speaking
Conversations about creativity, multi-disciplinary careers, and building something authentic in a world of personal brands.
Podcast
Long-form conversations with artists, entrepreneurs, and people who've built interesting lives outside the expected path.
Writing
A book about the creative life — what it actually takes, what no one tells you, and why the discomfort is part of the process.
Education
Courses and workshops for creatives who want to act, make music, or build something — and aren't sure where to start.